Digital Marketing Specialist

Location: Remote/Possibility of hybrid

Job Summary:

We are looking for a creative and data-driven Digital Marketing Specialist with a Bachelor’s degree in Marketing, Business, Communications, or a related field to join our team. In this role, you’ll play a crucial part in planning, executing, and optimizing our digital marketing efforts across various platforms. If you’re passionate about online marketing, have a knack for analytics, and enjoy developing campaigns that make an impact, we’d love to hear from you!

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in digital marketing or a related role.
• Proficiency with tools like Google Analytics, Google Ads, and social media management platforms.
• Strong understanding of SEO, SEM, and basic web analytics.
• Excellent communication and organizational skills.
• Ability to work collaboratively and adapt to a fast-paced environment.

Preferred Qualifications:

• Experience with content management systems (e.g., WordPress).
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot).
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite).

Key Responsibilities:

• Develop, manage, and optimize digital campaigns across platforms, including social media, search engines, email, and content networks.
• Conduct keyword research and SEO strategies to improve search engine rankings.
• Monitor, analyze, and report on campaign performance metrics, using data to refine strategies and drive results.
• Collaborate with the content and design teams to create compelling, brand-aligned digital assets.
• Utilize tools like Google Analytics and social media insights to track performance and generate insights.
• Manage PPC (pay-per-click) advertising campaigns, including budget allocation, bid adjustments, and keyword optimization.
• Stay current on digital marketing trends, tools, and best practices to continuously improve our digital presence.

What We Offer:

• Competitive Salary: The salary range for this position is $55,000 to $80,000 annually, commensurate with experience and qualifications.
• Health and Wellness Benefits: Comprehensive health, dental, and vision insurance plans. Coverage includes preventive care, mental health resources, and wellness programs.
• Retirement Plan: 401(k) with company matching to help you plan for your future.
• Paid Time Off: Generous vacation policy, including 15 paid vacation days, 10 paid holidays, and additional sick leave.
• Professional Development: Access to ongoing training and development opportunities, including workshops, certifications, and industry conferences, with an annual education stipend.